will.i.am Launches Debut Eyewear Collection, ill.i Optics

  • by Nick
  • 7 Years ago
  • 1

Entrepreneur and glasses connoisseur will.i.am has partnered with designer George Gorrow to launch his first-ever eyewear collection, ill.i Optics. Designed in Los Angeles, handmade in Italy and born from a passion for experimental eyewear, the collection pays homage to the evolution of eyewear and draws inspiration from rare vintage shapes. Key influences include the frame choices of 1980s hip-hop pioneers and the oversized glasses worn by graffiti characters of the decade. Every pair is designed to be a standout piece, featuring unique material combinations of acetate and metal, with bold aspects such as flatter four-point lenses. You can explore the collection in detail and discover the story behind the brand’s newly unveiled website.

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“LIVE FAST DIE FLY” Nick Reed is not the typical New Orleans native. Even with an B.A. in Journalism and Creative Writing from Xavier University, it has been said that he was always different. Through fashion and creative writing Nick has always found a way to express himself. He is the owner of So Authentic promotional group and was a former Editor-in chief of the Xavier Herald. Over the past few years he and partner Yoey Yo have developed My HELL OF A LIFE and GFC clothing brand in hopes to change the world. Their main goal is to just make the world a little more fresh.

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