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Willie Nelson for John Varvatos Fall 2013 Campaign

  • by Yoey
  • 7 Years ago
  • 1

John Varvatos has released its latest in a series of rockstar campaigns, this time featuring country legend Willie Nelson alongside his two sons.

Shot in Des Moines, Iowa by photographer Danny Clinch, the campaign also stars the musician’s sons, Lukas Nelson and Micah Nelson.

The trio feature in a three-minute video also directed by Clinch which sees the family band picking out a tune on guitars and a ukulele.

His sons talk about growing up on the road with their father, who refers to his own musical progression; “after you kind of rip off all the other artists, you wind up with your own self there.”

The video features Nelson’s aged and pockmarked guitar, Trigger, which has been signed by over a hundred of Nelson’s famous friends and bandmates over the years.


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“Live good Drink good Eat good” Graduate of Dillard University majoring in Public Relations/Brand Imaging. A New Orleans Native but born in Memphis,TN. Was raised as a Air Force brat having lived before in Germany and visited frequently to countries like England and France. While living in Europe a love for fashion and all things extravagant became a lifestyle easy to embrace. Returning to New Orleans fashion still played a major role in life for him. Now partnering with long time friend Nick to create the chic cultural blog site Myhellofalife.com Yoey is focused more than ever on making his dreams a reality, while doing what he enjoys the most; enjoying a hell of a life.

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1 Comment Already

  1. nice campaign

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